SKM3 Digital Marketing Operation
(M731-001-3:2021)

Digital marketing is the strategy and processes that connect businesses with their audiences across digital channels. Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The digital channels include display, search, mobile, social, and video. Digital marketing encompasses all marketing efforts that use electronic devices and the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing helps businesses reach specific audiences more effectively than through traditional methods and target the prospects who are most likely to buy the product or service. Additionally, it is often more cost-effective than traditional advertising, and enables businesses to measure success on a daily basis or as required. Digital marketing consists of several main areas or categories namely social media marketing, search engine optimization, search engine marketing, e-commerce marketing, mobile marketing and email marketing.

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SKM3 Office Administration
(N821-001-3-2020)

Office administration is a set of day-to-day activities that are related to record keeping & billing, financial planning, personnel, physical distribution and logistics, within an organization. An employee that undertakes these activities is commonly called an office administrator or office manager, and plays a key role in any organizations infrastructure, regardless of the scale. An office administrator has the responsibility of ensuring that the administrative activities within an organization run efficiently, by providing structure to other employees throughout the organization. These activities can range from being responsible for the management of human resources, budgets and records, to undertaking the role of supervising other employees.