Skills & Tools
Marketing & Analytic
- Social Media Strategy (Facebook, TikTok, Instagram)
- SEO & SEM (Google Ads, Google
- Trends, Google Analytics)
- Email Marketing (Mailjet)
- Mobile Marketing (WhatsApp Business)
- E-commerce Management (Shopee & TikTok Shop)
Software & Web Developer
- Front-End: HTML, CSS, JavaScript
- CMS: WordPress • Git Version Control
- Tools: VS Code, Figma, Obsidian
Event Management & Production
- Esports Tournament Planning
- Vendor & Sponsor Coordination
- Community Engagement
- Campaigns
- Livestream Setup (OBS Studio, Canva, CapCut)
Profile Summary
Multidisciplinary digital professional with 3+ years of experience in digital marketing, esports event management, and software development. Proven track record of driving audience engagement, executing high-impact campaigns, and delivering scalable tech solutions. Adept at leading cross-functional teams, optimizing user journeys, and managing events with 500+ attendees. Open to onsite roles in Kota Kinabalu or remote opportunities.
Work Experience
Digital Marketing Strategist
January 2020 – Present
- Boosted social media engagement targeting youth and gaming audiences
- Managed paid ads on Google and Meta platforms
- Designed and optimized digital funnels for event registration and product promotions
- Led multi-platform content strategies
Coach (Online & Offline)
2023 – 2025
- Designed and delivered 50+ training sessions for students and professionals
- Developed AI-assisted marketing strategies
- Guided learners in applying SEO, SEM, and AI tools to real-world projects
Lead Esports Event Organizer
September 2017 – December 2019
- Planned and executed 5+ large-scale esports tournaments, anime/gaming expos, and hybrid festivals
- Secured local sponsors and partnerships
- Directed logistics, marketing, and operations for events with 500–2,000 participants
- Developed community-driven content, increasing online event visibility by 200%
